INVEST IN DIGITAL: TURNING CRISIS INTO OPPORTUNITY

Doing business might not be for everyone; alternatively, it is suited to those who are willing to take risks. Whether you own a tiny grocery store or are the CEO of a large corporation, business is all about driving expansion and increasing your profit margin. Is this, however, always the case? Failing a business is a universal rule that affects someone at some point in life. There will be only one way to maintain a solid hold on the market: stay up with technological advancements. This book's publishing date seems to coincide with the Corona epidemic. Investing in digital technology can help you turn a catastrophe into an advantage. As we move on, the author takes us through the fundamentals of the virtual environment. And what's the history of digitisation and what are opportunities for change of digitization? When discussing living in the digital era, the instance of a bachelor software engineer is extremely intriguing. Various online misconceptions are thoroughly investigated. Digital CRM, digital MARCOM, and other ideas are discussed in detail, as well as the nitty-gritty details. Because businesses all around the world are experiencing significant interruptions and hardship as a result of the epidemic, this book is particularly timely. The book has been well and delivered; the first few chapters are devoted to how to navigate through these trying times, and then the author moves on to discussing digital, its advantages, and how to convert current businesses, among other topics.

Anyone can start small/large business. But not everyone finishes being successful entrepreneur and reaching certain peak. In this digital era, incorporating changes at the business model level becomes a must. Exploiting the digital capabilities by firms is the only way to avoid disruption, to outdo the competition and to answer the changing customer needs. In the times of crises this books portrays many handful of insights which can lead a business magnificently.

Invest in digital by Prakash Arya is a business book which depicts various digital transformation, small business strategy, plannings and innovation. The concepts are well explained and in a detailed manner. Such an interesting content. It would be very helpful for the people keeping interest in the field of business. There are many quotes in this books which are so good and interesting. A very good work by the author. Language is simple and understandable. Title and cover are apt to the plot. Overall it is an useful book.