Sustainability, Innovation, and Consumer Preference delves into the intersection of digital technologies and circular economy principles, highlighting how innovations in areas such as IoT, AI, blockchain, and big data are transforming traditional business models into more sustainable, resource-efficient systems. It explores the redesign of product life cycles, the role of Industry 4.0 in sustainable manufacturing, and the influence of digital platforms on consumer behavior. This book covers topics such as automation technology, social media, and waste management, and is a useful resource for computer engineers, marketing professionals, business owners, economists, academicians, and researchers.
Azad Singh , JRF/SRF, MBA, Ph.D. from Chaudhary Devi Lal University, Sirsa, Haryana, India. He is a reviewer in various Journal. He has specialized in Human Resource Management, Marketing Management, and General Management. He has published more than 15 research papers, and book chapters in edited books and attended various conferences regarding Human Resource Management and other management areas, and invited talks on a wide variety of management subjects. With 8+ years of blended experience (Industry & Academia) presently working as an Assistant Professor position at, Geeta University, Panipat (Haryana).
Sanjay Taneja is working as Associate Professor, DOMS, Graphic Era Deemed to be University, India.
|Rajendra Rajaram - Contributing Author|Dr. Rajendra Rajaram , a Chartered Accountant (SA) and PhD holder, is an Associate Professor of Managerial Accounting and Financial Management at the University of KwaZulu-Natal, with a research focus on business rescue, financial risk management, and SME development, who has extensive leadership experience, has published numerous peer-reviewed articles, authored book chapters, presented at international conferences, supervised PhD and master's students, served as a business rescue practitioner and consultant, and won multiple awards including the South African Institute of Professional Accountants Best PhD Award in 2019Dr. Rajendra Rajaram, a Chartered Accountant (SA) and PhD holder, is an Associate Professor of Managerial Accounting and Financial Management at the University of KwaZulu-Natal, with a research focus on business rescue, financial risk management, and SME development, who has extensive leadership experience, has published numerous peer-reviewed articles, authored book chapters, presented at international conferences, supervised PhD and master's students, served as a business rescue practitioner and consultant, and won multiple awards including the South African Institute of Professional Accountants Best PhD Award in 2019.
J. Paulo Davim is a Full Professor at the University of Aveiro, Portugal. He is also distinguished as honorary professor in several universities/colleges/