Thirty Years of Political Campaigning in Central and Eastern Europe
Otto Eibl · Miloš Gregor
Oct 2019 · Springer Nature
Ebook
426
Pages
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About this ebook
This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.
About the author
Otto Eibl is Assistant Professor at the Department of Political Science, Masaryk University, Czech Republic. His research focuses on political communication, branding and marketing, and he also teaches courses on these subjects.
Miloš Gregor is Assistant Professor at the Department of Political Science, Masaryk University, Czech Republic. His research interests include political marketing, branding, and public relations in politics. He teaches courses on political communication and marketing, propaganda, disinformation, and fake news.
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