The book's approach is to blend insights from psychology, visual studies, and communication theory to dissect the visual language of photography. Beginning with basic psychological principles related to visual perception and emotional response, the book progresses to explore memory formation and the influence of elements like color and composition.
Ultimately, it addresses the ethical considerations surrounding photographic manipulation, providing readers with tools for critical thinking and a more responsible approach to photography in the digital age, including discussions on photojournalism ethics.