Nollywood Stars: Media and Migration in West Africa and the Diaspora
Dec 2021 · Indiana University Press
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380
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About this ebook
"A revelation. It will introduce readers to one of the most significant global centers of film production, Nigeria . . . an important work . . . Essential." — Choice
In this comprehensive study of Nollywood stardom around the world, Noah A. Tsika explores how the industry's top on-screen talents have helped Nollywood to expand beyond West Africa and into the diaspora to become one of the globe's most prolific and diverse media producers. Carrying VHS tapes and DVDs onto airplanes and publicizing new methods of film distribution, the stars are active agents in the global circulation of Nollywood film. From Omotola Jalade-Ekeinde's cameo role on VH1's popular series Hit the Floor to Oge Okoye's startling impersonation of Lady Gaga, this book follows Nollywood stars from Lagos to London, Ouagadougou, Cannes, Paris, Porto-Novo, Sekondi-Takoradi, Dakar, Accra, Atlanta, Houston, New York, and Los Angeles. Tsika tracks their efforts to integrate into various entertainment cultures, but never to the point of effacing their African roots.
"Tsika breaks new ground in showing that Nollywood stars are not the passive creations of an industry, but rather have been essential conditions of its existence and phenomenal success." —Jacquelyn Southern, Center for Urban & Global Studies, Trinity College
"There is no doubt that this is a pioneering book, one that raises important questions about the transnational and transmedial dimensions of an emergent, corporate culture of stardom and models an entirely new approach to the study of African movies and media." — African Studies Review
"Makes a convincing case that one cannot fully understand Nollywood without a thorough and rigorous examination of its stars." —Christina Lane, University of Miami
In this comprehensive study of Nollywood stardom around the world, Noah A. Tsika explores how the industry's top on-screen talents have helped Nollywood to expand beyond West Africa and into the diaspora to become one of the globe's most prolific and diverse media producers. Carrying VHS tapes and DVDs onto airplanes and publicizing new methods of film distribution, the stars are active agents in the global circulation of Nollywood film. From Omotola Jalade-Ekeinde's cameo role on VH1's popular series Hit the Floor to Oge Okoye's startling impersonation of Lady Gaga, this book follows Nollywood stars from Lagos to London, Ouagadougou, Cannes, Paris, Porto-Novo, Sekondi-Takoradi, Dakar, Accra, Atlanta, Houston, New York, and Los Angeles. Tsika tracks their efforts to integrate into various entertainment cultures, but never to the point of effacing their African roots.
"Tsika breaks new ground in showing that Nollywood stars are not the passive creations of an industry, but rather have been essential conditions of its existence and phenomenal success." —Jacquelyn Southern, Center for Urban & Global Studies, Trinity College
"There is no doubt that this is a pioneering book, one that raises important questions about the transnational and transmedial dimensions of an emergent, corporate culture of stardom and models an entirely new approach to the study of African movies and media." — African Studies Review
"Makes a convincing case that one cannot fully understand Nollywood without a thorough and rigorous examination of its stars." —Christina Lane, University of Miami
About the author
Noah A. Tsika is Assistant Professor of Media Studies at Queens College, City University of New York.
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