Super Stimulated: How Our Biology Is Being Manipulated to Create Bad Habits – and What We Can Do About It
About this ebook
"Highly readable" DAILY MAIL
"Brilliantly unpacks how modern life hijacks our ancient biology." DR JENNA MACCIOCHI
"An informative and engaging read that will appeal to anyone with a bad habit - which must widen the net to everyone." IRISH INDEPENDENT
"Intriguing ... makes some shocking revelations." SUNDAY TIMES
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IT'S NOT YOU. IT'S YOUR BIOLOGY.
Modern society is plagued by health epidemics: obesity, record levels of loneliness, increasing mental health problems and various forms of addiction. From the outside, all these issues might seem unrelated. But a single phenomenon actually ties them all together: superstimuli.
Superstimuli are exaggerated, unnatural versions of things we have evolved to want and need such as food, sex and social recognition. This hard wired evolutionary response is why we binge on fake ultra-processed food, lust after airbrushed people online, and struggle to stop scrolling on social media, even when it makes us feel bad. Our lack of control isn't because we are weak. It's because powerful companies spend billions creating superstimuli that manipulate our biology for profit, leaving us unhealthy and unhappy as a consequence.
Super Stimulated shows how we can resist this hijacking of our natural instincts, recognise superstimulus traps, and take control of our bad habits to live longer, healthier lives.
About the author
Nicklas Brendborg (b. 1995) is a Danish scientist and author. His international bestseller Jellyfish Age Backwards has been translated to more than 30 languages and was shortlisted for the Royal Society Science Book Prize. He is the youngest ever author to have been shortlisted for this award. Brendborg holds bachelor's and master's degrees in molecular biomedicine and biotechnology from the University of Copenhagen and is now a PhD student in molecular biology. He has been recognised by, among others, the Novo Nordisk International Talent Program and the Novo Nordisk Scholarship Program. The second book in his series of popular science books about longevity, Super Stimulated (Vanedyr) was a bestseller in Denmark in 2023 and is also being translated across the globe.
