Netflix vs Disney
феб 2025. · Publifye AS
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O ovoj e-knjizi
Netflix vs Disney explores the intense competition between the streaming giant Netflix and the media conglomerate Disney, revealing how their contrasting strategies have redefined the film and television industry. The book dissects how Disney's extensive content library and strategic pivots, such as the launch of Disney+, pose a significant challenge to Netflix's disruptive innovation in the digital age. It illustrates how Netflix revolutionized content delivery through streaming, while Disney leverages enduring brand loyalty and intellectual property to maintain a competitive advantage. The book provides a balanced assessment of both companies' approaches to content strategy and business management.
It examines Netflix's early adoption of streaming technology and data-driven content creation alongside Disney's strategic shift towards streaming. Supported by financial reports, market analysis, and industry publications, the book offers insights into navigating disruption and building a sustainable competitive advantage. It begins by outlining the historical trajectories of both companies and culminates in an analysis of their strengths and weaknesses, offering valuable lessons for businesses in any industry.
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