Dynamic Strategies for Entrepreneurial Marketing

Nasution, Muhammad Dharma Tuah Putra · Rafiki, Ahmad

Feb 2025 · IGI Global

Ebook

424

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About this ebook

Dynamic strategies for entrepreneurial marketing are essential for navigating the fast-paced business landscape. Entrepreneurs face unique challenges in building brand awareness, attracting customers, and staying competitive, often with limited resources. By leveraging innovative, adaptive marketing techniques, entrepreneurs can respond quickly to market changes, identify emerging trends, and build strong relationships with their target audiences. These dynamic strategies often involve a mix of digital tools, personalized marketing, agile decision-making, and creative campaigns that drive growth. Emphasizing flexibility and real-time responsiveness, entrepreneurial marketing creates a connection between brands and customers, helping startups and small businesses thrive in a competitive environment.

Dynamic Strategies for Entrepreneurial Marketing explores dynamic strategies tailored for entrepreneurs that leverage the fast-paced nature of the business landscape, offering insights into agile methodologies, cutting-edge digital tactics, and adaptable approaches. From market entry to sustained growth, this book is a roadmap for entrepreneurs navigating the dynamic world of entrepreneurial marketing. This book covers topics such as emotional intelligence, personal branding, and circular economy, and is a useful resource for business owners, economists, entrepreneurs, marketers, academicians, and researchers.

About the author

Muhammad Dharma Tuah Putra Nasution completed his Bachelor's degree in Marketing Management at the Universitas Trisakti, followed by a Master's degree from the Universitas Sumatera Utara. Currently, he is completeing his doctoral studies in Marketing at the same university. Nasution has significantly impacted the marketing field through numerous research contributions, showcasing his dedication to academic excellence and cross-disciplinary influence. His expertise in marketing has enriched the understanding of this subject, evident in his extensive research portfolio. Continuously striving, Nasution has solidified his status as a marketing research scholar at Universitas Pembangunan Panca Budi.

Ahmad Rafiki is an Assistant Professor and as the Dean of Faculty of Economics and Business, Universitas Medan Area (UMA). He was with University College of Bahrain in the Department of Business Administration as Assistant Professor and as Research Associate in the Mizan Research Centre, Faculty of Leadership and Management, Universiti Sains lslam Malaysia (USIM). He obtained his BBA degree with a major of Marketing from MARA University of Technology and Masters in Management from International Islamic University of Malaysia. In March 2014, he awarded Doctor of Philosophy from Universiti Sains Islam Malaysia (USIM). He is holding Certified Islamic Marketing Associate (CIMA) from the International Islamic Marketing Association (IIMA). He has published many chapters of books/authored books and articles related to Islamic management, entrepreneurship, SMEs, leadership and halal industry by International publishers such as IBA-MacMillan, IGI Global, Emerald Publishing (Journal of Islamic Marketing, Asian Journal of Accounting Research, Journal of Investment Compliance, PSU Research Review, RAUSP Management Journal, International Journal of Organizational Analysis, Journal of Advance in Management Research, Enterprising Communities: People and Places in the Global Economy), Springer, Routledge etc. He also became the editorial advisory board and reviewer in reputable publishers of Emerald (Journal of Islamic Marketing, International Journal of Islamic and Middle Eastern Finance and Management) and Elsevier. He has presented academic papers in various international seminars/conferences such as in Indonesia, Malaysia, United Kingdom and Turkey. He won as the Outstanding Reviewer of Literati Awards 2020 by Emerald Publishing. [Editor]

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