NFT: From Zero to Hero

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From the beginning of 2020, everybody's talking about Web 3.0 and the metaverse, where even Facebook changed its company’s name to Meta. The reason is simple - the fundamental aspect is NFTs.

The digital age comes with its own lexicon, a bewildering array of buzz words and acronyms designed to confuse as much as they are to inform. Many new terms have found their way into our everyday vocabularies, although the meanings often get confused and blurred.

You must be a person who is both curious about the world and has read many news articles about NFTs. However, I guess these articles were not able to answer all your questions, and you want to know how best to start your NFT journey.


- Why would someone be willing to pay millions of dollars for a PFP (profile picture)? What’s the value behind it?

- Many actors and singers have also released their own NFTs. However, the price quickly dropped by half after their launch. What's going on?

- Nike, Adidas, Gucci, Hermès— it seems that big companies globally are entering the NFT market but how do we differentiate those seriously deploying from those just trying to take a cut from the hype?

- According to statistics, in the first quarter of 2022, the transaction volume of NFTs reached $26 billion, exceeding the whole of 2021. However, another set of data tells you that the NFT market is down by 92%. Who should we trust? Is NFT the future, or is it just a bubble?

We can see that the NFT market is on fire, but it also comes with a lot of chaos. This is the task I want to accomplish in this book: I will help you to discover the essence of NFTs below the surface of hype and chaos, as well as teach you how to master NFT step by step.


8,000 copies of the book have already been sold on Bybit NFT Marketplace on 15 August 2022. With a total trading value of more than $186,000 currently.

Start from Zero to become an NFT Hero with my book. Let’s dive into the NFT world together!

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Anndy Lian is an all-rounded business strategist in Asia. He has provided advisory across a variety of industries for local, international, public listed companies and governments. He is an early blockchain adopter and experienced serial entrepreneur, best-selling book author, investor, board member, and keynote speaker.

Started his cryptocurrency journey in 2013 and went full-time on blockchain in 2017, he is one of the experts you need to listen to. His first book, titled “Blockchain Revolution 2030” and published by Kyobo, the largest bookstore chain in South Korea, NFTs are one of the core topics that he talked about.

Lian was the Blockchain Advisor for the Asian Productivity Organization (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region. Concurrently, he was appointed by the Governor of Gyeongsangbuk-do, South Korea, to help the province to grow using blockchain technologies. He was also an Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. At one point, he was the Chairman (Singapore) of the Korea eSports Industry Association too.

Currently, Anndy serves as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. He was recently awarded an honorary doctoral degree by the Academic Council of Ulaanbaatar Erdem University in recognition of his contribution to the development of productivity science in Mongolia.

Anndy was the immediate past Chairman of a ranked top 30 crypto exchange. His curriculum activities give him a 360-degree perspective on what NFTs will be like in the future.

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