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China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This can result in costly financial and strategic errors. This book confronts the myths about China and Chinese business practice and gives the reader a clear understanding of the culture and how to engage with it successfully.
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HAROLD CHEE Lectures at Ashridge Management School, specializing in Chinese business, marketing and leadership and is an authority in these areas.
CHRIS WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.
CHRIS WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.
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