Multimodal Discourse Analysis: Systemic Functional Perspectives
Kay O'Halloran
Mas 2004 · A&C Black
I-Ebook
256
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This book brings together cutting-edge research on multimodal texts and the "discourses" generated through the interaction of two or more modes of communication, for example pictures of language, typography and layout, body movement and camera movement. The contributors collected within this volume use systemic functional linguistics to analyze how meaning is generated within a series of case studies. The result is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one mode of communication.
Multimodal Discourse Analysis will be useful to researchers interested in the application of systemic functional linguistics to media studies, discourse analysis and cognitive linguistics.
Multimodal Discourse Analysis will be useful to researchers interested in the application of systemic functional linguistics to media studies, discourse analysis and cognitive linguistics.
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Dr Kay O'Halloran is Associate Professor in the Department of English Language and Literature, and Director of the Multimodal Analysis Lab in the Interactive & Digital Media Institute (IMI) at the National University of Singapore, Singapore.
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