The book begins by laying the scientific groundwork, detailing the processes behind creating plant-based and lab-grown foods. It then moves into the economic factors driving their adoption, from investment trends to consumer acceptance. A core aspect involves exploring the environmental benefits and potential drawbacks, such as the energy requirements for lab-grown meat. Case studies of successful and unsuccessful ventures provide practical context, offering readers a realistic view of the alternative protein sector.
The book concludes with a look at long-term policy implications and strategies for creating a sustainable food future.