AI and Data Analytics Applications in Organizational Management
Merlo, Tereza Raquel
Feb 2024 · IGI Global
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About this ebook
Within information sciences and organizational management, a pressing challenge emerges; How can we harness the transformative power of artificial intelligence (AI) and data analytics? As industries grapple with a deluge of data and the imperative to make informed decisions swiftly, the gap between data collection and actionable insights widens. Professionals in various sectors are in a race to unlock AI's full potential to drive operational efficiency, enhance decision-making, and gain a competitive edge. However, navigating this intricate terrain, laden with ethical considerations and interdisciplinary complexity, has proven to be a formidable undertaking.
AI and Data Analytics Applications in Organizational Management, combines rigorous scholarship with practicality. It traverses the spectrum from theoretical foundations to real-world applications, making it indispensable for those seeking to implement AI-driven data analytics in their organizations. Moreover, it delves into the ethical and societal dimensions of this revolution, ensuring that the journey toward innovation is paved with responsible considerations. For researchers, scholars, and practitioners yearning to unleash the potential of AI in organizational management, this book is the key to not only understanding the landscape but also charting a course toward transformative change.
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About the author
Tereza Raquel Merlo is a postdoctoral researcher at the Federal University of Rio de Janeiro (UFRJ), program affiliated with the Brazilian Institute of Information in Science and Technology (IBICT). At the University of North Texas. At UNT she instructs courses in Knowledge Management Tools and Technologies. Dr. Merlo is also the CEO of Merlo Management Consulting, where she delivers global business solutions. Dr. Tereza Raquel Merlo is a postdoctoral researcher at the Federal University of Rio de Janeiro (UFRJ), affiliated with the Brazilian Institute of Information in Science and Technology (IBICT). She holds the positions of researcher, professor, practitioner, and consultant at the University of North Texas. At UNT, she instructs courses in Knowledge Management Tools and Technologies. Dr. Merlo is also the CEO of Merlo Management Consulting, where she delivers global business solutions. Her research focuses on Knowledge Management Systems and their impact on organizational strategies and operations. Her professional interests span business strategies, process improvement, sales strategies, business intelligence, machine learning, artificial intelligence, and leadership. Dr. Merlo earned her Ph.D. in Organizational Management with a minor in Information Technologies, complemented by two Master's degrees in Information Sciences from the Federal University of Bahia (UFBa) and the University of North Texas. She has been recognized with numerous awards for leadership, data and project management, information literacy, diversity and inclusion, and business development. Her academic journey includes prestigious scholarships such as Coordenacão de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) and Fundação de Amparo à Pesquisa do Estado da Bahia (Fapesb). She actively contributes to scientific committees for journals like Knowledge and Performance Management, Knowledge-Based System, and the Journal of Information and Knowledge Management. Dr. Merlo serves on the international advisory board of the International Conference on Knowledge Management (ICKM) and has chaired several of its annual conferences. Previously, Dr. Merlo built a significant career in library management, including roles at the City of Austin, Texas, where she led various projects within Information Sciences and chaired the Culture and Diversity Committee. She was also actively involved with the Texas Library Association, serving as chair. Dr. Merlo has authored and edited the book Understanding, Implementing, and Evaluating Knowledge Management in Business Settings published by IGI-Global and AI and data analytics in organizational management. She is the editor Of the upcoming book: AI Driven Revolution: Transforming The Business Landscape, Part of the Book Series: Artificial Intelligence in Organizations: Transformative Technologies, Applications, and Impacts, edited by Dr Merlo by the World Scientific. Dr Merlo’s extensive professional experience encompasses engagements with multiple Fortune 100 companies, leading projects and teams on deal management, cloud computing, data analytics, business intelligence, and sales operations and strategies. [Editor]
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