Unlocking Growth and Sustainability for Small and Medium Enterprises With AI

Mehra, Preeti · Abioye, Oye · Kumar, Pawan

Jul 2025 · IGI Global

Ebook

594

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Eligible

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About this ebook

In today’s evolving digital landscape, small and medium enterprises (SMEs) are uniquely positioned to harness the transformative power of artificial intelligence (AI) to drive growth and long-term sustainability. AI technologies have become more accessible, offering SMEs powerful tools to streamline operations, enhance customer experiences, and make smarter, data-driven decisions. By integrating AI into their strategies, these businesses can unlock new efficiencies, stay competitive in markets, and build resilient models that support profitability and sustainability during constant change.

Unlocking Growth and Sustainability for Small and Medium Enterprises With AI explores the transformative potential of AI in empowering SMEs in emerging markets. It examines how leveraging AI can offer unprecedented opportunities to enhance efficiency, effectiveness, productivity, competitiveness, and innovation. This book covers topics such as e-commerce, product services, and sustainable development, and is a useful resource for business owners, economists, engineers, academicians, researchers, and scientists.

About the author

Preeti Mehra is a Business Faculty with Campbell College working in collaboration with Portage College Continuing Education, a public board-governed college based in Alberta, Canada and is focussed on providing the definitive educational experience for international learners. Additionally, she is a Sessional Instructor (Marketing) with Keyano College, Alberta and is teaching students pursuing business programs. She is a doctorate from Guru Nanak Dev University, Amritsar, India and her specialisation is marketing. She has an experience of 15 years in Corporate and Academics and was a professor in marketing with a leading private university in India. She is dedicated to imparting knowledge and is passionate about research and e-content development. She has an expertise in public speaking, academic instruction, and research management. She offers an history of delivering marketing advancements and developing substantial university curricula and is devoted to creating future field leaders through education and mentoring. She specialises in Micro Branding, Sachet Marketing, Gesture Recognition, Rural Marketing Strategy, Services Marketing and Brand Management. Her research work focusses on expressively enriching organizational reach and market share through the application of robust strategies, effective pricing and excellent client relationship management. She has contributed towards distinguished journals of national and international repute like Emerald, Sage and has participated and presented in many national and international conferences. She has acted as editor of several books and has contributed towards many book chapters in the field of marketing. She has acted as an external trainer in many workshops and Faculty Development Programmes related to marketing and research methodology. She has several copyrights and patents to her credit and has supervised several doctorate students.

Oye Abioye is a seasoned educator at different post-secondary institutions Canada and have taught a good blend of business courses. He is an astute academician and a business expert with cognitive professional experience in finance and accounting with specialty in corporate management efficiency and performance management. Well vast and highly experienced in performance management techniques, management planning tools and control of business operations as well as corporate efficiency key performance indicators in service-oriented businesses. He is a researcher with special interest in railway system key performance indicators and transport modal services. He is a chartered accountant, business professional, mentor and a coach, thesis supervisor, and an examiner. Dr. Abioye is a management consultant with focus of professional practice in corporate governance, audit and assurance, personal finance, development infrastructure finance, and corporate finance in public service.

Pawan Kumar is working as a Professor in the Marketing Domain at Mittal School of Business, Lovely Professional University, Punjab, India. He has 17 years of experience in academics and research. His areas of interest in research include entrepreneurship, marketing, e-commerce, consumer behaviour, marketing research, etc. He is active in Ph.D. research supervision and has good number of publications in Q1 and Q2 Journals to his credit in various research papers published Scopus indexed journals namely: The TQM Journal from Emerald, Visions: Journal of Business Perspectives from Sage, International Journal of Business and Globalization, International Journal of Business Information Systems from Inderscience and other national/international journals of repute. He has edited book on Opportunities and challenges in Business5.0 and drivers of SME Growth and Sustainability in Emerging Markets from IGI global. He is actively serving Editorial Board Member in Inderscience journal. [Editor]

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