Media Audiences: Is Anybody Watching?
Sue Turnbull
May 2020 · Bloomsbury Publishing
E-book
142
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The relationship between the media and its audiences has always been a topic of research and debate. Media Audiences provides a comprehensive and succinct overview of the field of audience studies from the time of the printing press to an era characterized by online digital connectivity. Written in an engaging and accessible style, this book offers a wealth of personal insight into the experience of undertaking audience research in order to illustrate the key methodological issues and challenges in the field. Addressing such topics as technologies, content and the people who are the subjects of audience research, the author challenges readers to think about the value of such research for themselves and for society at large.
Comprehensive yet concise, this is essential reading for students of Media with an interest in audience studies.
Comprehensive yet concise, this is essential reading for students of Media with an interest in audience studies.
Tungkol sa may-akda
Sue Turnbull is Senior Professor of Communication and Media at the University of Wollongong, Australia, and Discipline Leader for the Creative Industries. Her recent publications include European Television Crime Drama and Beyond, co-edited with Kim Toft Hanson and Steven Peacock (Palgrave Macmillan 2018), The TV Crime Drama (Edinburgh University Press 2014) and Media and Communications in Australia (Allen and Unwin 2014) with Stuart Cunningham. With Martin Barker, Sue is joint editor of Participations, Journal of Media and Reception Studies while her current projects include a collaborative investigation into the value of web series to the screen industries, audiences and the creative economy.
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