Marketing Management

Name: Marketing Management
Rating: 3.9166667461395264 (12 reviews)

Rittik Chandra

2013年7月 · BookRix

3.9

12 則評論

電子書

219

頁數

符合資格

評分和評論未經驗證瞭解詳情

關於這本電子書

Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context.