Managing Hospitality Experiences

Alexandra Kenyon · Peter Robinson · James Musgrave

2020년 6월 · CABI

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Using examples from the gamut of hospitality, this book explores issues around people, services and spaces. It covers management issues such as marketing, human resources, operations, quality management, facilities management, project management and strategy, while considering hospitality operations within their wider geo-social and geo-environmental settings. This book includes a range of important contemporary topics, such as sustainability, resilience and ethics; supported throughout by learning objectives, case studies, review questions, links to videos and further reading suggestions.

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Through Alexandra's research and enterprise activities she has national and international reputation in the field of corporate social responsibilities by working in collaboration with renowned organisations such as Meeting Professionals International (Dallas, US) to investigate the Corporate Social Responsibilities policies of Events organisations, Welcome to Yorkshire to ascertain the economic impact the Tour de Yorkshire has on the region, Leeds City Council to recommend change for problem and at risk gambler in Leeds and National Pubwatch (UK) to reduce crime and disorder in and around pubs and bars. These organisations funded research projects which enabled the generation of new, cross-cultural and commercially appropriate methodologies with key stakeholders; in addition to providing strategy driven outputs. Findings have been dissemination through White Papers, Business Strategy Reports, Key Note Speaker Presentations at Conferences and Educational Work Packages. Further, Alexandra has engaged in an ERASMUS funded project, COBERN (Consumer Behaviour Erasmus Network) with 30 European Universities to investigate 'Alcoholic and Non-Alcoholic Consumption Patterns across Europe' using new methodologies such as picture-based questioning. Closer to home, Alexandra was the Keynote Speaker at National Pubwatch's 10th Conference where her research findings of Social Responsible Night-time Economies reassured police, licencing authorities and licenced retail outlets; amongst others that the Scheme is beneficial economically and socially in addition to moving forward the scheme strategically. In addition Alexandra is exploring ways to physiologically and cognitively investigate emotion whilst in the moment and when remembering the moment. Alexandra is on the, a Certified Member of the Market Research Society and Member of the Institute of Hospitality. Peter Robinson is Head of the Centre for Tourism and Hospitality Management at Leeds Beckett University. Prior to entering academia Peter gained experience in the public, private and voluntary sectors within tourism, hospitality and events management, including senior management roles with The National Trust and Derby University as Tourism Projects Manager overseeing a range of EU funded business support projects. Peter has worked as a business development consultant (mainly within the leisure sector) with a number of high profile clients across the UK. Peter has gained experience developing businesses in the tourism, events, automotive, retail and IT sectors. He is currently a Trustee of the Carpet Museum in Kidderminster and Elvaston Castle and Gardens Trust. He is a member of the Tourism Society and the Tourism Management Institute, and a fellow of the Institute for Travel and Tourism Management (and a member of the ITT Education and Training Committee). He is also a Principal Fellow of the Higher Education Academy. James Musgrave is the Head of UK Centre for Events Management at Leeds Beckett University. He has extensive experience in education and training across a number of sectors such as Events, Hospitality, International Manufacturing and Local Council. His areas of interest are in corporate social responsibility, change behavior, strategy and consumer insights. James has provided training and education across the world including in the USA, China, and India, and continues to be invited to talk on areas related to Sustainable Events Management.