Retailing in Emerging Markets: A policy and strategy perspective
About this ebook
While much has been written about retail in emerging markets, the focus has been primarily on the nature of entry strategies for Western retail companies. This book seeks to capture the impact of both internal and external regulations on retail development and strategy in emerging markets. It provides a comprehensive and up-to-date assessment of the development of retailing in a wide range of emerging economies, and seeks to capture the interplay between both retail policy and retail strategy and the theoretical implications of this on retail development as a whole.
This book will be of interest to academics, researchers and advanced students with an interest in retail development in emerging markets, international business/strategy and international marketing.
About the author
Malobi Mukherjee is a Research Fellow at the Oxford Institute of Retail Management, Said Business School, University of Oxford.
Richard Cuthbertson is a Research Fellow at the Oxford Institute of Retail Management, Said Business School, University of Oxford.
Elizabeth Howard is Emeritus Fellow in Retailing at Green Templeton College and a founder member of the Oxford Institute of Retail Management
