关于此电子书
Magazine Production explains the business of magazines in the UK, Europe and North America, and the roles of marketing, publishing and advertising in establishing a successful title. This edition also addresses the move by publishers towards e-commerce, multimedia content and events to promote their brands and sell products. With information on professional bodies such as the Professional Publishers Association, an expert overview of magazine markets and a breakdown of roles within editorial and design departments, this book offers readers practical steps to achieving success in magazine publishing today.
Magazine Production includes:
• an introduction to the history, markets and audiences of magazines
• explanations of the roles of publishers and advertising teams as part of the business of magazines
• a comparison between print and new systems of digital circulation, with particular focus on mobile platforms;
• guidance on setting up editorial teams, and best practice for producing feature, news and review copy
• information on designing and laying out a title for print or digital distribution
• legal and ethical issues affecting magazine editors and publishers
• a consideration of the future of magazines.
作者简介
Jason Whittaker is Head of the School of English and Journalism at the University of Lincoln, with a special responsibility for magazine production and contextual studies. He has over 15 years’ experience as a journalist, and ten years as an editor with a special interest in IT and B2B titles. He is the author of numerous academic books and articles including Producing for Web 2.0 (2009).
