Magazine Production: Edition 2
Giới thiệu về sách điện tử này
Magazine Production explains the business of magazines in the UK, Europe and North America, and the roles of marketing, publishing and advertising in establishing a successful title. This edition also addresses the move by publishers towards e-commerce, multimedia content and events to promote their brands and sell products. With information on professional bodies such as the Professional Publishers Association, an expert overview of magazine markets and a breakdown of roles within editorial and design departments, this book offers readers practical steps to achieving success in magazine publishing today.
Magazine Production includes:
• an introduction to the history, markets and audiences of magazines
• explanations of the roles of publishers and advertising teams as part of the business of magazines
• a comparison between print and new systems of digital circulation, with particular focus on mobile platforms;
• guidance on setting up editorial teams, and best practice for producing feature, news and review copy
• information on designing and laying out a title for print or digital distribution
• legal and ethical issues affecting magazine editors and publishers
• a consideration of the future of magazines.
Giới thiệu tác giả
Jason Whittaker is Head of the School of English and Journalism at the University of Lincoln, with a special responsibility for magazine production and contextual studies. He has over 15 years’ experience as a journalist, and ten years as an editor with a special interest in IT and B2B titles. He is the author of numerous academic books and articles including Producing for Web 2.0 (2009).
