Viral Language: Analysing the Covid-19 Pandemic in Public Discourse

Through a series of case studies of Covid-related texts, the authors consider aspects of language instruction, information and innovation, showcasing the breadth of topics that can be studied as part of health communication. Furthermore, each case study provides practical guidance on how to carry out investigations using social media texts, how to analyse metaphor, how to track language innovation and how to work with text and images.

Viral Language is critical reading for postgraduate and upper undergraduate students of applied linguistics and health communication.