Longest Running Shows

The book dissects iconic productions like ""The Phantom of the Opera,"" ""Les Misérables,"" and ""Cats,"" analyzing their creative choices, marketing strategies, and audience reception to understand how they've adapted and maintained their appeal across generations. Learn how these shows navigated changing times and sustained relevance.

Examining box office records and archival materials, the book progresses from defining ""the long run"" in theatrical history to exploring case studies and, ultimately, synthesizing the principles underpinning theatrical longevity, offering insights into the economic impact and cultural influence of these shows.