The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance
About this ebook
CUSTOMER-CENTRIC CULTURE
And now, with this research-based method, you can replicate their success with your business
Based on more than 60 studies and the authors’ three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.
Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc.
Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.
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About the author
Dr. Linden R. Brown is chairman and cofounderof MarketCulture Strategies Inc., a Silicon Valleycompany focused on measuring the level of customercentriccultures of organizations and the associated risks and opportunities. He coauthored, with Kellogg Professor Philip Kotler, the latest edition of the number one selling Australian university textbook, Marketing.
Chris L. Brown is the former marketing directorfor Hewlett-Packard for the South Pacific includingAustralia. He is now a Silicon Valley–based management consultant.
