Small and Medium Business Improvement in the Asean Region: Marketing Factors
Kenneth James
Jan 1988 · Field Report Series · Institute of Southeast Asian
Ebook
306
Pages
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About this ebook
Previous studies have indicated that finance, marketing, and problems of production management are three of the major constraints facing small and medium sized businesses (SMBs) in the ASEAN region. These three concerns are addressed in successive phases of the ASEAN Small and Medium Businesses Improvement Project coordinated by the Institute of Southeast Asian Studies. The present paper draws on the findings of the second phase, which focused on marketing issues.
About the author
• Kenneth James, Ph.D., is a Fellow with the Institute of Southeast Asian Studies.
• Narongchai Akransanee is Chairman of Steering Committees, the Mekong Institute, and the former Minister of Commerce and Senator Thailand
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