Journey Mapping Guide
Sam Morgan
LibriHouse
E-knjiga
151
Broj stranica
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O ovoj e-knjizi
How can journey mapping help improve customer experiences and business strategies? This book introduces the concept of journey mapping and its importance in understanding the customer experience. It explains how journey mapping is used to track the interactions customers have with a business, from the first point of contact to the final purchase and beyond. The narrative outlines the steps for creating effective journey maps, including identifying customer personas, gathering data, and analyzing pain points. The book offers practical tips on how to use journey maps to improve marketing strategies, customer service, and product design. With real-world examples and expert insights, readers will gain the skills to apply journey mapping in their own organizations to create more personalized and efficient customer experiences.
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