Breaking Up America: Advertisers and the New Media World
About this ebook
"An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King
"Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly
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About the author
Joseph Turow is the Robert Lewis Shayon Professor of Media Systems & Industries in the Annenberg School of Communication at the University of Pennsylvania. Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Association. In 2010, the New York Times called him “the ranking wise man on some thorny new-media and marketing topics.” He is the author of twelve books and editor of five, including Breaking Up America: Advertisers and the New Media World, The Voice Catchers: How Marketers Listen In to Exploit Your Emotions, Your Privacy, and your Wallet, and The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power.
