Managing Global Business Strategies: A Twenty-First-Century Perspective
Aug 2008 · Elsevier
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246
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About this ebook
Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Russia, China and India. For example, both China and India have benefited immensely from Foreign Direct Investment (FDI) and as a direct consequence both nation states are reshaping the way global business is conducted and the way investment decisions are made. Evidence would suggest that Europe and the United States are more dependent on the BRIC trading nations for earnings and profits. Geographical distance is no longer a barrier between nations; however, the challenges of ethnic diversity in domestic markets are multiplied by the difficulties of delivering goods and services into global markets with different cultures and languages. This book examines the issues associated with undertaking global business in complex and knowledge related markets. - Written by highly knowledgeable and well-respected practitioners and academics in their field - Provides practical insight and realistic answers to global and strategic problems - Progressive constructs of trends and thoughts to take the reader from the current paradigm to the broader yet application-specific view of global business
About the author
John McManus, PhD is based at the University of Lincoln (UK).Prior to becoming an academic, Dr McManus worked within the global software industry. Dr Don White is Dean of Faculty Business and Law, University of Lincoln. Dr White has lectured extensively, on management information systems and has acted as a consultant to the National Health Service (HNS).Neil Botten is Principal Lecturer, Strategic Management at Westminster Business School. He is the author/co-author of several highly successful textbooks.
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