Influencer Politics: At the Intersection of Personal, Political, and Promotional

Johanna Arnesson is assistant professor in Media and Communication Studies at Umeå University. Her research includes critical perspectives on promotion, political communication, and digital media. The current project "Parasocial influence: Influencers, politics and responsibility in social media" focuses on digital participation and intersections where politics and marketing meet, specifically socio-cultural perspectives on social media influencers who in various ways claim, or are attributed, political power or agency.

Hanna Reinikainen holds a D.Sc. (Econ. & BA) from the Jyväskylä University School of Business and Economics, Finland. She currently works as a postdoctoral researcher at the Centre for Consumer Society Research at the University of Helsinki, Finland. Her research areas include influencer cultures, influencer marketing, and strategic communication.