Markteintrittsstrategien: Dynamik und Komplexität
Joachim Zentes
Mar 2012 · Springer-Verlag
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About the author
Prof. Dr. Joachim Zentes ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Außenhandel und Internationales Management, Direktor des Instituts für Handel & Internationales Marketing (H.I.MA.) sowie Direktor des Europa-Instituts der Universität des Saarlandes, Saarbrücken.
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