CLICK!: The Amazing Story of India’s E-commerce Boom and Where It’s Headed
Mar 2017 · Hachette UK
4.4star
22 reviewsreport
Ebook
320
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About this ebook
A sharp study of the evolution of the e-commerce sector in India and how it is reshaping the way we do business.
Whether we’re hailing a cab or ordering food, buying groceries or shopping for clothes, booking a hotel or finding the right doctor – our lives today are lived online. For a population with severe trust issues with online payments, Indian consumers have embraced ecommerce with phenomenal enthusiasm in the past few years. In turn, an incredible number of e-commerce companies operate here today, the more successful among them disrupting business paradigms and changing the way products and services are bought, sold and consumed in the country.
Just how has this transformation come about? Through the stories of eight players that have experienced the incredible highs and lows that the industry has witnessed – Flipkart, Snapdeal, MakeMyTrip, Pepperfry, Just Dial, redBus, InMobi, Paytm – that have experienced the incredible highs and lows that the industry has witnessed, this book unravels the incredible story of the evolution of e-commerce in India.
Taking into account the recent rumblings that have shaken the industry – from competitive pricing and discount wars to devaluation of former star companies to new and stringent government regulations – Click! presents a long view of where the industry is headed and presents an incisive vision of it that is both inspirational and cautionary.
Whether we’re hailing a cab or ordering food, buying groceries or shopping for clothes, booking a hotel or finding the right doctor – our lives today are lived online. For a population with severe trust issues with online payments, Indian consumers have embraced ecommerce with phenomenal enthusiasm in the past few years. In turn, an incredible number of e-commerce companies operate here today, the more successful among them disrupting business paradigms and changing the way products and services are bought, sold and consumed in the country.
Just how has this transformation come about? Through the stories of eight players that have experienced the incredible highs and lows that the industry has witnessed – Flipkart, Snapdeal, MakeMyTrip, Pepperfry, Just Dial, redBus, InMobi, Paytm – that have experienced the incredible highs and lows that the industry has witnessed, this book unravels the incredible story of the evolution of e-commerce in India.
Taking into account the recent rumblings that have shaken the industry – from competitive pricing and discount wars to devaluation of former star companies to new and stringent government regulations – Click! presents a long view of where the industry is headed and presents an incisive vision of it that is both inspirational and cautionary.
Ratings and reviews
4.4
22 reviews
Gaming Non stop
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May 19, 2019
i want this book but i dont have money to buy can you give 200 rs google play balance
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Okil Kumar
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April 7, 2022
l8
Anil Das
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June 23, 2021
AÀA BOSS NETWORK
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About the author
Jagmohan Bhanver has handled national and international roles in three of the largest banks in India. He is an executive coach to CEOs and board members of various organizations, and a sought-after organizational development and management consultant, enabling organizations to be more market-driven. He is the author of three bestselling non-fiction titles and a novel.
A management graduate, Komal Bhanver began her career in the IT industry. After working for almost a decade, she decided to take a sabbatical to raise her children. The author in her awakened quite accidently but, to her delight, she immensely enjoyed the process of weaving stories. She lives in Mumbai with her husband, two children and a pet Labrador.
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