Google’s Algorithm Explained
IntroBooks Team
IntroBooks
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23
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About this ebook
Google makes improvements to the ranking algorithm nearly every single day. Several of them are minor tweaks; some shake up the SERPs severely. Google's algorithms construe as an enlightened method used for extracting data from its search database and providing the best possible results for a question instantly. Using a mixture of algorithms and various ranking signals, the search engine offers web pages ranked by importance on its SERPs (search engine results pages).
Google has only made a couple of changes to its algorithms in its formative days. Today, every year, Google makes thousands of improvements. A majority of these changes are so small that they go unnoticed altogether. Nonetheless, the search engine periodically rolls out significant algorithmic updates which have a huge effect on SERPs such as:
· Intrusive interstitials update
· Fred
· RankBrain
· Mobilegeddon
· Penguin
· Panda
· Pigeon
· Hummingbird
· Page layout algorithm
· Payday
· Exact match domain (EMD)
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