How to Predict

The argument is that while the future is uncertain, forecasting techniques can significantly reduce that uncertainty. The book distinguishes itself by focusing on real-world applications and accessible explanations. It progresses systematically, beginning with data collection and preparation, then moving into specific forecasting methods such as moving averages and ARIMA models.

Case studies demonstrate how to apply these techniques in sales forecasting, financial forecasting, and other areas. By combining quantitative methods with qualitative insights, the book equips readers with the tools to develop robust forecasts for strategic decision-making, highlighting that no forecasting method is perfect, but systematic application improves accuracy.