eBook 정보
"Mobile Internet and availability of affordable smartphones are dramatically altering how audiences consume news.
People are transforming from passive recipients of news to active news explorers, commentators and activists with views that constantly fashion and demolish stories.
To stay relevant in an age of volatile public opinion, corporate storytelling will have to move beyond influencing media narratives.
Horses Can Fly offers powerful and insightful ways to engage with customers, investors and community by riding the waves of disruption in media.
? Recent research on trends and developments that will impact media and corporate stakeholders in India.
? Analyses new media and changing story formats
? Six Step Process for Effective Crisis Communication
? Engagingly anecdotal with short, interesting caselets
Whether you are a Business Leader OR a Young Entrepreneur OR a PR practitioner, Horses Can Fly is your go-to-guide to build Winning PR Strategies in disruptive markets.
"
People are transforming from passive recipients of news to active news explorers, commentators and activists with views that constantly fashion and demolish stories.
To stay relevant in an age of volatile public opinion, corporate storytelling will have to move beyond influencing media narratives.
Horses Can Fly offers powerful and insightful ways to engage with customers, investors and community by riding the waves of disruption in media.
? Recent research on trends and developments that will impact media and corporate stakeholders in India.
? Analyses new media and changing story formats
? Six Step Process for Effective Crisis Communication
? Engagingly anecdotal with short, interesting caselets
Whether you are a Business Leader OR a Young Entrepreneur OR a PR practitioner, Horses Can Fly is your go-to-guide to build Winning PR Strategies in disruptive markets.
"
저자 정보
Ajay Sharma
이 eBook 평가
의견을 알려주세요.
읽기 정보
스마트폰 및 태블릿
노트북 및 컴퓨터
컴퓨터의 웹브라우저를 사용하여 Google Play에서 구매한 오디오북을 들을 수 있습니다.
eReader 및 기타 기기
Kobo eReader 등의 eBook 리더기에서 읽으려면 파일을 다운로드하여 기기로 전송해야 합니다. 지원되는 eBook 리더기로 파일을 전송하려면 고객센터에서 자세한 안내를 따르세요.
