Homo Zapiens
Dis 2002 · Penguin
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The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has a talent for putting distinctively Russian twists on Western-style ads. But his success leads him into a surreal world of spin doctors, gangsters, drug trips, and the spirit of Che Guevera, who, by way of a Ouija board, communicates theories of consumer theology. A bestseller in Russia, Homo Zapiens displays the biting absurdist satire that has gained Victor Pelevin superstar status among today's Russian youth, disapproval from the conservative Moscow literary world, and critical acclaim worldwide.
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Victor Pelevin is the author of A Werewolf Problem in Central Russia and Other Stories, The Life of Insects, Omon Ra, The Yellow Arrow, and The Blue Lantern, a collection of short stories that won the Russian "Little Booker" Prize. His novel Buddha's Little Finger was shortlisted for the International IMPAC Dublin Literary Award. He was named by The New Yorker as one of the best European writers under thirty-five and by The Observer newspaper in London as one of "twenty-one writers to watch for the 21st century."
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