Discover how a company's logo or a historical emblem communicates cultural values and strategic messages, impacting consumer choices and societal narratives.
The book progresses from semiotics principles to practical applications like decoding visual messages in advertising and understanding historical emblems.
It emphasizes the importance of visual communication and symbol interpretation in understanding cultural symbols, providing readers with tools to critically analyze the messages embedded in visual elements.
By understanding these hidden symbols, readers become more informed and discerning in a visually saturated world.