Hidden Everyday Symbols

The book begins by tracing the historical roots of symbolism, explaining the principles of semiotics without overwhelming the reader. It then delves into specific examples of hidden meanings within corporate logos, national emblems, and common objects, providing historical context and cultural interpretations. The book highlights how societal, religious, and political forces have molded symbolic representation throughout history. For example, the evolution of a corporate logo can reflect a company's changing values and market strategies.

Structured in three parts, the book first introduces semiotics, then explores specific examples, and finally synthesizes insights for practical application in marketing, politics, and art. This approach empowers readers to become more informed consumers of visual information and enhances their ability to interpret the world around them, recognizing how symbols subtly influence our thoughts and behaviors.