International Business Strategy in Complex Markets
Jun 2020 · Edward Elgar Publishing
Ebook
384
Pages
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About this ebook
In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets and how MNCs in mature markets execute strategies to meet these challenges.
About the author
Hans Jansson, Linnaeus University, Sweden
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