Edited by Joseph S. Chen, Professor of Tourism, Hospitality, and Event Management, Department of Health and Wellness Design, Indiana University Bloomington, US, Nina K. Prebensen, Professor of Marketing, School of Business, University of South-Eastern Norway, Norway and Muzaffer S. Uysal, Provost Professor, Department of Hospitality and Tourism Management, Isenberg School of Management, University of Massachusetts Amherst, US