Francesca Rizzo was a researcher at the Design Department of Politecnico di Milano and is currently a researcher at University of Bologna. She has a PhD in Telematics and Information from the University of Siena. She taught Human Computer Interaction and Interaction Design at University of Siena and at Politecnico di Milano. Fields of interest: User Centred Design (UCD), user studies and usability of interactive products. She is author of many articles and worked in different European Research Projects and coordinated, for The Design department of the Politecnico di Milano, Peripheria and Life 2.0 projects.