Google’s Algorithm Explained

Google has only made a couple of changes to its algorithms in its formative days. Today, every year, Google makes thousands of improvements. A majority of these changes are so small that they go unnoticed altogether. Nonetheless, the search engine periodically rolls out significant algorithmic updates which have a huge effect on SERPs such as:

·      Intrusive interstitials update

·      Fred

·      RankBrain

·      Mobilegeddon

·      Penguin

·      Panda

·      Pigeon

·      Hummingbird

·      Page layout algorithm

·      Payday

·     Exact match domain (EMD)