Google Ads essentials

This book is divided into (4) main parts:

1.     Google Ads Essentials

2.     Google Search Value

3.     Google Display Ads

4.     Value of YouTube

The book covers all details to build your awareness and generate a campaign promoter from you, you will be able to identify your goals and build your specified campaign based on your own business.

The book is suitable for:

1.     A business owner need to establish and manage his digital marketing campaign.

2.     An individual targets to be a digital marketing specialist, and establish the campaigns for entities.

Anyway, whoever will take this step, make sure you will be able to establish and identify a super digital marketing campaign from A to Z.

Don’t hesitate to purchase, and start your way and be more different by this book.

 And here’s the index below

Part (1) Google Ads Essentials

1-a: Grow your business with Google ads

1-b: Explore the value of Google search

1-b-1: Recognize the value of Google search ads

1-b-2: The foundations of Google search campaign

1-b-3: Campaign marketing goals

1-b-4: Google search partners

1-b-5: Text Ad

1-b-6: How ads end up in front of customers

1-b-7: How to customize your key word list

1-b-8: Key word match types

1-b-9: Dynamic Search Ad

1-b-10: Targeting options

1-b-11: Key benefits of DSA

Part (2) Google Search Value

2-a: Understand Google Ads auction

2-a-1: How Ad ranks determine Ad position?

2-a-2: Ad Quality factors

2-a-3: How Ad rank influences actual cost per click?

2-a-4: Improving Ad rank

2-a-5: Quality Score

2-a-5-1: How to improve the Score?

2-a-5-2: CTR

2-a-5-3: Ad relevance

2-a-5-4: Landing page experience

2-b: Deliver the right message with text Ads

2-b-1: Text Ad makes up

2-b-2: How to create effective text Ad

2-b-3: Responsive search Ads

2-c: Make Ads relevant with search Ads extensions

2-c-1: Why Ad extensions matter

2-c-2: Ad extensions types

2-c-3: Automated Ad Extensions

2-d: Boost performance with optimization score

2-d-1: Optimizing score benefits

2-d-2: Benefits

Part (3) Google Display Ads

3-a: Introduction

3-b: Campaign types

3-b-1: Smart Campaign

3-b-1-1: Key benefits

3-b-1-2: Components

3-b-2: Standard campaign

3-b-2-1: Targeting

3-b-2-2: Bidding

3-b-2-3: Ad formats

3-c: Deliver the right message on Google display Ads

3-c-1: Responsive display Ads

3-c-2: Uploaded Ads

Part (4) Value of YouTube

4-a: Video Ad Formats

4-a-1: Bumper ads

4-a-2: True view

4-a-2-1: Marketing objectives

4-a-2-1-1: Awareness

4-a-2-1-2: Consideration

4-a-2-1-3: Action

4-a-3: Mastheads

4-a-4: Non-skippable Ads

4-a-5: Google Video Partners (GVP

4-a-6: Out Stream Ads

4-b: Creative essentials for YouTube

4-b-1: Collect Creative intelligence

4-b-2: Connect with your audience

4-b-3: Design effective video Ads with Google’s ABCD

4-c: Practical Tips

4-c-1: Tell your story in 6 seconds

4-c-2: Re-inventing story telling

4-c-3: Creative Experiments

4-c-4: Retain & Entrain