The Efficiency and Creativity of Product Development: Lessons from the Game Software Industry in Japan
About this ebook
Currently, many companies aim to improve efficiency by using information and communications technology (ICT), but it is difficult to maintain a balance between the pursuit of efficiency and the encouragement of creativity.In the case of Japan’s game software industry, firms have pursued higher efficiency in product development to build competitive advantage, resulting in a low rate of radical innovation and causing the slow growth of the industry.
In certain situations, the development activities that target the creation of new products may, in themselves, hinder the creation of truly new products. This book conceptualizes this phenomenon as a “development productivity dilemma” and clarifies the mechanisms behind it.The dilemma, like the productivity dilemma in the manufacturing industry, evokes a certain innovation pattern and prevents potential growth. Understanding the lessons from the game software business presented in this book, managers, researchers, and policymakers can gain insight into the mechanisms leading to industrial maturity and clues to avoid the development productivity dilemma.
About the author
Fumihiko Ikuine is a Professor at Chuo Graduate School of Strategic Management, Japan. His research interests are management of technology (MOT) and innovation. He is the author of Development productivity dilemma: The innovation patterns in the digital age, Yuhikaku (in Japanese), which won the Takamiya Award (prize for books) from the Academic Association for Organizational Science (AAOS) of Japan.
