Matchmaking to Optimize Call Center Sales Performance
Forte Consultancy Group
Forte Consultancy
4.0star
22 reviewsreport
Ebook
4
Pages
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About this ebook
Most analytical models developed for customer acquisition, retention or growth do not take into account that it is the human that does the marketing, and miss a great opportunity to boost return on investment. Every call center agent and sales representative is different, as is every customer and without a good matchmaking between them; it is not possible to maximize the conversion rates.
Ratings and reviews
4.0
22 reviews
Natasha Towles
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January 29, 2015
makes perfect sense. why don't all companies employ this?
1 person found this review helpful
Alan Paris
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November 7, 2022
The book was amazing!
Jairo Benard
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June 20, 2019
None
2 people found this review helpful
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