Fashion Theory: An Introduction

Fashion Theory: an introduction explains some of the most influential and important theories on fashion: it brings to light the presuppositions involved in the things we think and say about fashion every day and shows how they depend on those theories. This clear, accessible introduction contextualises and critiques the ways in which a wide range of disciplines have used different theoretical approaches to explain – and sometimes to explain away – the astonishing variety, complexity and beauty of fashion. Through engaging examples and case studies, this book explores:

• fashion and clothing in history
• fashion and clothing as communication
• fashion as identity
• fashion, clothing and the body
• production and consumption
• fashion, globalization and colonialism
• fashion, fetish and the erotic.

This book will be an invaluable resource for students of cultural studies, sociology, gender studies, fashion design, textiles or the advertising, marketing and manufacturing of clothes.