Tourism Bureau Inclusion
Apr 2025 · Publifye AS
Ebook
90
Pages
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
About this ebook
Tourism Bureau Inclusion explores how national tourism boards are adapting to the growing LGBTQ+ travel market, often called the ""pink dollar."" The book examines whether marketing campaigns are authentic or merely ""pinkwashing,"" and if hospitality training truly creates inclusive environments. It reveals that LGBTQ+ tourism has evolved from a niche market into a significant economic force, influencing societal attitudes and travel expectations.
The book's approach begins by defining LGBTQ+ tourism and diversity marketing, then progresses through an analysis of certification programs, marketing campaigns, and training initiatives. It utilizes case studies, marketing material analyses, and surveys from LGBTQ+ travelers.
The book argues that genuine LGBTQ+-friendly tourism requires a holistic approach, ensuring safety, respect, and inclusion at every stage of the journey.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
