Ethnic project Strategy

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INTRODUCTIONEthnic and informal entrepreneurship was long-time accused for its lack of initiative and realism to assure satisfaction
standards asked by the non-community clientele. This has restrained access to a larger market to these products and services (outputs) from economic players of this sector. With the inputting of contribution and the adaptation of management tools like strategy, it becomes possible to transform these gaps with the opportunity to play at a level playing field or equitable with local entrepreneurs. This is in order to manage such businesses like a project and a project like a business (especially community and development projects). This guide, written in a particular style, presents a proximity approach to take profit of the time to produce quality as a sales pitch. It bases on learning techniques (of the environment and of the profession)
and later, on the habilitation by the acquired competencies and, finally, on the affirmation of the action and sensitization of the community. To finish, this guide supports the process developed in my project structure model (complete), shown as part of my courses and of the coaching offered elsewhere:
Definition – Vocation – Idea – Vision – Mission – Objective – Strategy – Tactics – Action Plan – Projects – Utility.

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ENGLISH:

Arnaud Segla M.Sc., M.Sc. A., CAPM. Consultant and Author fostering social, ethnic, informal and numeric entrepreneurship projects. He has developed programs and custom services specifically intended for newcomers and residents of various cultures wishing to engage in business quickly, the right way, and most importantly, keep going. Arnaud offers very practical training to enable participants to realize their projects within a short time frame. He is the author of many books especially the first practical guide on ethnic entrepreneurship using the informal way. Manager of a consulting firm and Think Tank since 2009, he is building an expertise in ethnic entrepreneurial project through different professional and business experiences aiming to the definition of alternative informal solutions within economic and sustainable development in Canada and Africa.

FRANCAIS:

Arnaud Segla M. Sc., M. Sc. A., CAPM. Consultant et Auteur en promotion de projets d'entrepreneuriat social, ethnique, informel et numérique. Il a développé des programmes et services personnalisés destinés spécifiquement aux nouveaux arrivants et résidents de diverses cultures, désirant se lancer rapidement en affaires et du bon pied, et surtout durer. Arnaud propose des formations très pratiques visant à permettre aux participants de concrétiser leurs projets dans un court délai. Il est l'auteur de plusieurs ouvrages dont le premier guide sur l'entrepreneuriat ethnique utilisant une démarche informelle. Dirigeant d'une firme de consultation et d'un Think Tank depuis 2009 il bâtit une expertise en projets d'entrepreneuriat ethnique à travers diverses expériences professionnelles et d'affaires visant à contribuer à la définition de solutions alternatives informelles en matière de développement économique et durable au Canada et en Afrique. 

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