Value Stacking
Mar 2025 · Publifye AS
Ebook
105
Pages
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
About this ebook
""Value Stacking"" presents a comprehensive approach to boosting sales and customer satisfaction by strategically enhancing the perceived value of your offerings. This book explores how businesses can transform their sales strategies through techniques like value layering, where complementary products are bundled to amplify benefits, and incentive engineering, which uses carefully selected rewards to motivate purchases. It also delves into perceived pricing manipulation, emphasizing the importance of transparently highlighting value rather than simply manipulating costs. The book uniquely integrates marketing, psychology, and finance principles to provide a holistic system for crafting irresistible offers. By understanding consumer behavior and cognitive biases, businesses can create deals that resonate with customer needs and desires. For example, the book shows how presenting pricing in a way that emphasizes value, rather than just focusing on cost, can significantly impact purchasing decisions.
The book begins by laying the groundwork with foundational principles of value perception and consumer behavior. It then moves into the core components of value layering, incentive engineering, and perceived pricing manipulation, providing detailed strategies and real-world examples for each. Finally, it demonstrates how to integrate these strategies into a cohesive sales system, optimizing the entire customer journey to maximize value perception, and concludes with practical templates and case studies to guide implementation.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
