ROI in Projects

The book showcases that flawed ROI projections can lead to misallocation of resources and financial losses, making accurate forecasting a critical skill. It builds upon financial principles such as discounted cash flow analysis and net present value, presenting them accessibly with real-world examples.

This book uniquely emphasizes the human element of ROI, exploring how team dynamics and stakeholder engagement impact project outcomes. It progresses from fundamental concepts to developing robust ROI forecasts, tracking ROI during project execution, and conducting post-implementation reviews.

By integrating ROI considerations into strategic planning, organizations can ensure projects align with overall objectives, improving project success rates and optimizing investment portfolios.