Research Handbook of Innovation and Creativity for Marketing Management

Eric Shiu

Apr 2017 · Edward Elgar Publishing

Ebook

264

Pages

Eligible

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About this ebook

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.

About the author

Edited by Eric Shiu, Director of Education, Department of Marketing, University of Birmingham, UK

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