This book is a sincere attempt to build the fundamentals of the subject amongst students alongside motivating them to become future entrepreneurs. It will be of interest to researchers, academics, and students in the fields of business administration, management, and entrepreneurship.
Debasish Biswas is Assistant Professor and Head in the Department of Business Administration at Vidyasagar University, West Bengal, India.
Chanchal Dey is Assistant Professor in the Department of Humanities in the College of Engineering and Management at Kolaghat, West Bengal, India.